This page covers factors that relate to SEO for Conversions. If you are looking for something more design related please see Designing Websites for Conversions.
Wen we look at optimisting a websites SEO for conversions we need to review several aspects of your website. The very fist thing you need to do is plan your campaign, either on your own or with or expert help. Once we are aware of the your keyword niches we can then effectivly start the SEO process.
To start the Optimisation Process first we need write out a list of all the main pages on your website. From here we can then carergorise your keywords basaed on the pages that you have on your website. We generally concentrate 1 – 2 keywords (excluding variations) per page. By doing this we can see if there are any oppertunities for creating new content rich pages tailored to a particular phrase or if there are to many similar pages talking about the same product or service.
Old skool SEO Professionals would say that rankings are the most important thing in the world as your success is measured by how high up Google you are. This is a load of crap!
Would you rather have 10,000 visitors and convert 5 to clients or 100 visitors and convert 10 to clients.
I would certainly go for a higher conversion rate. To do this we need to look at the copy of your website. We can work with you to create quality copy that will produce an increased conversion rate for your website. Copy is not limited to the text on page. It’s also related to the page title, description and adverts (including Google Pay Per Click)
These are just a few things to remember when trying to increase the conversion rate on your website. If you would like a full seo campaign provided by SEO Professionals contact us today.